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May 2 | In Categories: Business Video Production, Charlotte Corporate Video Production, Charlotte Video Marketing, and Marketing Video Production., In Tags: charlotte video marketing, Charlotte Video Production, corporate video marketing, corporate video production, LEC Media, and video marketing.

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Using video as a marketing tool can be a great way for your business to reach an audience that blogs, brochures, and newsletters just cannot reach. We understand that making the decision to use video can be complex, and we know that there’s a lot of misconceptions that could change your mind.

We want to address those misconceptions and make sure you understand the truth about video marketing.

  1. Video is too expensive

While it is true that professional video production costs more than making a video on your iPhone or tablet, the return on investment you get from using a professional is immeasurable. You don’t have to hire a Hollywood producer to be successful in your video marketing, and you don’t need millions of dollars to get the results your business needs, but branching out a little from your Financial Comfort Zone will be worth it in the end. There are video solutions to fit every need and budget.

  1. Video is too time consuming

When you work with a professional video service, you don’t have to worry about the process taking too long, or taking too much time away from your own responsibilities. All you need is a vision, and the pros can do the rest. We here at LEC Media have members on our team who are great at developing ideas and discovering what your business wants to say. Also, we love when you want to be involved in helping the process along the way. LEC Media makes planning, developing, managing, and marketing your videos easy. How long does it take? Based on the type of project, it could take anywhere from two weeks to a couple of months, but LEC Media caters to your needs. If you have a deadline, we’ll meet it.

  1. I’m not good on camera

While being a confident speaker always helps when you’re on camera, you’re not trying to win an Emmy Award. The occasional fumble in your speech displays authenticity to the viewers. Sometimes an overly polished delivery can seem too rehearsed or “salesy”. Also, you may not even need to be on camera. There are multiple types of videos. Depending on the message you’re trying to convey, videos like whiteboard videos and animated explainers do a great job at getting your message across without requiring you – or anyone at all – to be on camera.

  1. My business does not need video

We may be biased because video is what we do, but here’s what we know: If you want to differentiate yourself from your competitors, increase conversions, and add professionalism to your products and services, you need video. Everyone wants their business to experience more conversions and more revenue, but this shouldn’t be your only goal. Videos can showcase a specific brand and encourage purchases, they can raise awareness about your business or brand,  they can strengthen your online image with customer testimonials, and they can even teach your customers how to use your products.

Still not convinced? Take a look at these statistics:

  • 90% of users said that viewing a video helps in the decision making process.
  • One minute of video is equal to 1.8 million words.
  • After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  • 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
  • Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.
  • 96% of B2B companies are planning to use video in their content marketing over the next year.

Video may not be the be-all and end-all solution, but it is a powerful one. And the truth is, you need to start embracing video as part of your online marketing strategy. Don’t let a few myths keep you from giving video marketing a shot.

You’ve got a story to tell.

Share it.


Contact us today, so we can help you start the process of telling your story! Also, make sure you are following LEC Media on Facebook and Twitter to see updates on our upcoming projects.